So you’ve just done the impossible - your development team has finished their game, and it’s now ready for launch. Months and months of hard work have finally paid off, and you’re ready to immerse the world into your historical experience. But now you face another dilemma - that of the post-development marketing and promotion of your pet project.
That’s where Epoch Xperience can help! Our teams of writers and researchers can assist with post-launch marketing content for your historical video game, and help ensure that there is an audience for your title with our bounty of in-house resources.
When we talk about post-development marketing, there are a few avenues that we will touch on. These include:
Social Media Marketing
The most popular marketing strategy that Epoch Xperience can assist with is the use of social media. We can help with running your game’s social media network marketing campaigns on all major social media platforms including Facebook, Twitter, and Instagram. We’ll share snippets of your title, focusing heavily on the history to build interest and the promise of an immersive, engaging experience. When it comes to video games based on history, we’ve found that it’s easier to build an audience by touching on the historical aspects in order to draw a potential player base and promote the rich world you’ve created.
Blog Content
Epoch Xperience can create unique blog content to further promote your game. The content that we can provide will be focused on various aspects of your historical experience, from details regarding the game itself to the historical period that it is based on. We’ve found that original blog content tends to be a great way for new video games to gain exposure in the gaming community and spark player interest.
Content marketing is considerably less expensive than paid advertising and has brought in three times more leads on average than regular ads. Through blogs, you can build awareness of your launch and create anticipation.
Here at Epoch Xperience, our content writers will create great blog content that will help expose your historical video game to a large crowd of potential customers.
We’ll Find Events to Display Your Game
Finally, a third strategy that Epoch Xperience can implement in order to market your historical game post-launch is through various events, conventions, and trade shows. Our marketing team will do their best to find events that will show off and display your historical game, which will expose it to a large, live audience of potential customers. Live event appearances are one of the quickest and most reliable strategies to bring your game to audiences and are a quick way to build interest and hype.
Contact Us Today
If you happen to be developing (or just finished developing) a historical video game and need help with marketing, don’t hesitate to contact Epoch Xperience today. Epoch Xperience can help build anticipation and create a story that is sure to grip your target audience.
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(This article is credited to Ben Price. For as long as he can remember, Ben has always loved playing, discussing, and writing about video games. Since receiving his B.A. in English, he now writes about them for a living.)